Brochures (also known as Slim Jim’s and others) are promotional documents, primarily used to introduce a company, organization, products, or services. Here is my process of design discovery for this brochure.

A logo (abbreviation of logotype) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. Logos are ONLY one part of brands identity system, and is the typically the most visible component of the brand, but in it as itself is NOT the brand.

This essential brand communication tool is your go-to resource for everything happening within the Capital Vacation organization. Club Connection magazine, developed with contributions from various departments, is designed to inspire Capital Vacation Club Members' next vacations through captivating storytelling and articles that enhance marketing and communication efforts. My role is to rebuild from the ground up, including a design style guide for clear communications to external vendors.

A project for the New Jersey Motor Vehicle Commission (NJMVC) I have had the opportunity to design and direct the vehicle wraps for the two (2) mobile agencies that roam the state.

World Class K9 Academy (WCK9A) presented an exciting opportunity for me to develop an identity for this youthful start-up company, so here is my solution as a case study.

Samples provided below are various examples created for different client campaigns.

Social media to encourage engagement through likes, shares, and comments. This outreach method was proven to draw attention from users for various campaigns and communications.

A sales training binder, often referred to as a housing unit, consists of printed booklets, all compiled into a single binder.

Galderma S.A. is a pharmaceutical subsidiary specializing in the research, development, and marketing of dermatological treatments. This banner was used during one of their trade shows in 2018, and is still relevant today.

Several videos were created for the New Jersey Motor Vehicle Commission, highlighting the benefits provided to the agency.

The goals of the advertisement are to better identify Tricore Interactive's position within the life sciences training industry. Here is my creative process for designing this advertisement layout.

Design layout and production were my role in this task. I had the pleasure to be able to work with senior writers and instructional designers to craft the content of the module, layout the design and final production of this training manual.

Showcase of select elements used for Decision Resources Group's (DRG) trade show events. Given that 85% of DRG's revenue was generated through these events, these visuals played a crucial role in driving sales success.