Photo taken of entry area of trade show signs
Galderma
With a unique heritage in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to advancing the future of dermatology. Link to client's website CLICK HERE. Galderma S.A. is a pharmaceutical subsidiary specializing in the research, development, and marketing of dermatological treatments. The most common consumer product by Galderma is the Cetaphil, and other pharmaceutical (prescription only) products include Oracea and Restylane, to name a few.
What is a Pop-up (retractable banner)?
For those who do not know what a pop-up/retractable is, these are simple window shade-like mechanisms that hold the rolled banner in the base; when opened the banner extends to the length of the support rod where the fabric is hooked to the top for quick and easy display (click here to view an example).
For those who do not know what a pop-up/retractable is, these are simple window shade-like mechanisms that hold the rolled banner in the base; when opened the banner extends to the length of the support rod where the fabric is hooked to the top for quick and easy display (click here to view an example).
My Role
To design and develop the look of the pop-ups; maintaining corporate branding. These pop-up displays used in Galderma’s trade show were to guide visitors around the convention center, all while maintaining brand consistency. The companion component for the same event appears below, made with a high-density foam board (very thick/heavy foam core board typically used for backing posters). We velcroed the acrylic clear map holder to the small shelf during the event so to minimize movement.
To design and develop the look of the pop-ups; maintaining corporate branding. These pop-up displays used in Galderma’s trade show were to guide visitors around the convention center, all while maintaining brand consistency. The companion component for the same event appears below, made with a high-density foam board (very thick/heavy foam core board typically used for backing posters). We velcroed the acrylic clear map holder to the small shelf during the event so to minimize movement.
Challenge
Remain brand-specific, and work with multiple vendors to produce.
Remain brand-specific, and work with multiple vendors to produce.
Result
The client's response was to love the consistency and accuracy of the work, and they kept coming back for other project work.
The client's response was to love the consistency and accuracy of the work, and they kept coming back for other project work.
Map holder brochure stand.