Road Reporters Video Collection for New Jersey Motor Vehicle Commission (NJMVC)
Goal
The goal for this project was to gather and promote positive feedback about team member/customer experiences and utilize the stories told for positive public relations.
Challenges
The video was taken during October of 2020 during the peak of the COVID 19 pandemic when the agencies just began to open back up again. The intent of these videos was NOT to be polished, instead, they appear similar to that of a news feed. Multiple reporters provided multiple videos during the day, so a quick turn-around was needed.
The video was taken during October of 2020 during the peak of the COVID 19 pandemic when the agencies just began to open back up again. The intent of these videos was NOT to be polished, instead, they appear similar to that of a news feed. Multiple reporters provided multiple videos during the day, so a quick turn-around was needed.
My Role
Was to design, develop an on-brand look to the videos that were consistently used throughout the project. Come up with a method with the assistance of the information technology group to be able to acquire the multiple field videos, download, and produce the videos, gain review and submit for approval by the close of the day. It was great to see the multiple departments work in concert with each other seamlessly. Pre-rendering the intro-, -outro, and creating a MOGRT for the titles, streamlined the video development significantly; allowing for deadlines to be met. We piloted this for a 3 day period initially, then reworked it in two-week segments their after.
Was to design, develop an on-brand look to the videos that were consistently used throughout the project. Come up with a method with the assistance of the information technology group to be able to acquire the multiple field videos, download, and produce the videos, gain review and submit for approval by the close of the day. It was great to see the multiple departments work in concert with each other seamlessly. Pre-rendering the intro-, -outro, and creating a MOGRT for the titles, streamlined the video development significantly; allowing for deadlines to be met. We piloted this for a 3 day period initially, then reworked it in two-week segments their after.
Results
These videos served to calm customers' fears and align staff with the primary brand's messaging, and the positive influence our essential workers were having by performing their day-to-day functions and interactions with the customers despite the ever-present COVID fears. These videos were eventually translated into multiple languages via captioning. Customers liked seeing themselves on YouTube the very same day the segments were captured was impressive by most standards.
These videos served to calm customers' fears and align staff with the primary brand's messaging, and the positive influence our essential workers were having by performing their day-to-day functions and interactions with the customers despite the ever-present COVID fears. These videos were eventually translated into multiple languages via captioning. Customers liked seeing themselves on YouTube the very same day the segments were captured was impressive by most standards.
Collection
A collection of Road Reporter videos may be located on the NJMCV's website. URL appears below:
https://youtu.be/dGNmBHkulfw
A collection of Road Reporter videos may be located on the NJMCV's website. URL appears below:
https://youtu.be/dGNmBHkulfw
Candid video interviews of customers to promote New Jersey Motor Vehicle Commission services and positive public relations
Candid video interview of a staff member to promote the speed and function of the New Jersey Motor Vehicle Agency, useful to both customers and essential workers during the peak of COVID pandemic. Here the background was blurred to protect the privacy of other staff and customers who have not necessary given consent to appear in a promotional video. The "TICKETS" referred to within this video is a method similar to a deli counter where the agencies distributed tickets for service so that customers would not feel the need to wait overnight to get first in line and get serviced.
Getting a Basic First Time New Jersey Driver’s License
Background and Goal
Applying for your first New Jersey driver’s license? It can be a bit confusing, especially if English is not your first language. Watch this helpful video, where the New Jersey Motor Vehicle Commission (NJMVC) takes you through the process step-by-step. NJMVC has put together this useful video to simplify and demystify things for the customer's edification. Showcasing the process every step of the way, from the learner’s permit to the final steps of obtaining a basic New Jersey driver’s license.
Applying for your first New Jersey driver’s license? It can be a bit confusing, especially if English is not your first language. Watch this helpful video, where the New Jersey Motor Vehicle Commission (NJMVC) takes you through the process step-by-step. NJMVC has put together this useful video to simplify and demystify things for the customer's edification. Showcasing the process every step of the way, from the learner’s permit to the final steps of obtaining a basic New Jersey driver’s license.
Challenges
Outlining the concrete steps posed a significant challenge. It's quite a tale: when the Chief of the MVC received the creative brief, she found herself not entirely certain about it and had to rely on senior staff to provide the detailed steps. This isn't meant to disparage the Chief; rather, it highlights the complexity of the process and the significance of understanding the finer details.
This video intended to NOT present EVERY point of the process, but knowing all the steps involved allowed us to breeze over some minor details and focus on the key points. Another challenge faced was to take enough footage during one session. To be able to tell the story, similar to a movie production it is expensive to set up a shot again, so was the challenge here too. Here at the agency, we needed to coordinate with agency team members to carve out time to complete the taping, and this was during the tail end of the COVID pandemic when restrictions were becoming more relaxed, this flood of customers—asking staff members to put the business was a big ask; so one and done was all we had.
Outlining the concrete steps posed a significant challenge. It's quite a tale: when the Chief of the MVC received the creative brief, she found herself not entirely certain about it and had to rely on senior staff to provide the detailed steps. This isn't meant to disparage the Chief; rather, it highlights the complexity of the process and the significance of understanding the finer details.
This video intended to NOT present EVERY point of the process, but knowing all the steps involved allowed us to breeze over some minor details and focus on the key points. Another challenge faced was to take enough footage during one session. To be able to tell the story, similar to a movie production it is expensive to set up a shot again, so was the challenge here too. Here at the agency, we needed to coordinate with agency team members to carve out time to complete the taping, and this was during the tail end of the COVID pandemic when restrictions were becoming more relaxed, this flood of customers—asking staff members to put the business was a big ask; so one and done was all we had.
Audience: Lastly approximately 25% or more of the NJMVC's customer base, English is NOT their first language, and the use of iconography and screenshot examples was mandatory to better communicate the story arc.
My Role
Shape the visual messaging by being as brand-specific as possible. Work with the content and suggest edits where items were unclear or needed greater detail to better communicate. Assemble a shot list, that needed to be bullet-proof knowing the difficulty if something needed to be taken again. Needed to complete and oversee the recording of the video segments. Needed to segment the content so that it can be better parsed for easier understanding. I suggested the consistent on-video bread-crumb idea (shown in the upper left) so the viewer knows what segment the video is currently in, and how many more remain. Edit the video, adapting to changes with supplemental video or stills. Circulate for approval, and follow up with questions.
Shape the visual messaging by being as brand-specific as possible. Work with the content and suggest edits where items were unclear or needed greater detail to better communicate. Assemble a shot list, that needed to be bullet-proof knowing the difficulty if something needed to be taken again. Needed to complete and oversee the recording of the video segments. Needed to segment the content so that it can be better parsed for easier understanding. I suggested the consistent on-video bread-crumb idea (shown in the upper left) so the viewer knows what segment the video is currently in, and how many more remain. Edit the video, adapting to changes with supplemental video or stills. Circulate for approval, and follow up with questions.
Outcome/Results
Well received by customers and staff. Seeing oneself in the video makes for a positive experience for all, and better communicates the topic by making it more personal.
Well received by customers and staff. Seeing oneself in the video makes for a positive experience for all, and better communicates the topic by making it more personal.
New Jersey Motor Vehicle Commission video created to detail how to to get your first NJ Driver License
Social Media Animation
Goal and Introduction
Created many for the New Jersey Motor Vehicle Commission this one was particularly fun. Used as a reminder drivers need to be cautious when ice cream vendor trucks are servicing customers. Animation created with drawn vector objects from Illustrator and animated in Adobe After Effects. Scrolling captioning is baked into video since not all social media channels are able to caption via a sidecar file.
Created many for the New Jersey Motor Vehicle Commission this one was particularly fun. Used as a reminder drivers need to be cautious when ice cream vendor trucks are servicing customers. Animation created with drawn vector objects from Illustrator and animated in Adobe After Effects. Scrolling captioning is baked into video since not all social media channels are able to caption via a sidecar file.
My Role
Worked with the content author to also create the VO. Initially, this was not expected to be animated, but knowing that animation drives more conversions of communications and since this was a very important topic we proceeded to animate the messaging. Animating this allowed for a greater dialog that could not have been achieved via static graphics and text alone.
Worked with the content author to also create the VO. Initially, this was not expected to be animated, but knowing that animation drives more conversions of communications and since this was a very important topic we proceeded to animate the messaging. Animating this allowed for a greater dialog that could not have been achieved via static graphics and text alone.
Result
Worked well, and offered better attention and retention as the public feedback within the social media forums demonstrated. Remains on the NJMVC YouTube channel to this day, so is proven to be effective.
Worked well, and offered better attention and retention as the public feedback within the social media forums demonstrated. Remains on the NJMVC YouTube channel to this day, so is proven to be effective.
Social media animation created for the New Jersey Motor Vehicle Commission as a reminder drivers need to be cautious when ice cream vendor trucks are servicing customers. Animation created with drawn vector objects from Illustrator and animated in Adobe After Effects. Scrolling captioning is baked into video since not all
PIV Videos for NJMVC
Goal
PIV (Personal Information Video) for the New Jersey Motor Vehicle Commission (DMV by another name). The videos are placed on a cycle loop TV monitor with central monitoring and delivery. Depending on the need we can increase the frequency of one video topic over another. These videos intend to offer small takeaways to customers in an informal manner while waiting in line for service at any one of the 52 agencies throughout the state. So for example during COVID the video for safe distancing was shown more frequently, than another. None of the videos contain sound we chose not to use sound since the agencies themselves are often abuzz with background noise and this would only add to the noise or be canceled out entirely. Various topics and various branding were needed depending on what group we were targeting and communicating to.
PIV (Personal Information Video) for the New Jersey Motor Vehicle Commission (DMV by another name). The videos are placed on a cycle loop TV monitor with central monitoring and delivery. Depending on the need we can increase the frequency of one video topic over another. These videos intend to offer small takeaways to customers in an informal manner while waiting in line for service at any one of the 52 agencies throughout the state. So for example during COVID the video for safe distancing was shown more frequently, than another. None of the videos contain sound we chose not to use sound since the agencies themselves are often abuzz with background noise and this would only add to the noise or be canceled out entirely. Various topics and various branding were needed depending on what group we were targeting and communicating to.
My Role
Work with the content team members to brainstorm new and innovative ways to present the information, and actually create the videos via stock art and/or photoshoots (depending on the topic, or need).
Work with the content team members to brainstorm new and innovative ways to present the information, and actually create the videos via stock art and/or photoshoots (depending on the topic, or need).
Result
Well received when we completed the Road Reporters project, see the separate item listed on this page; client feedback was positive some even noting that they did not know the Motor Vehicle was responsible for certain items or things that can be completed online.
Well received when we completed the Road Reporters project, see the separate item listed on this page; client feedback was positive some even noting that they did not know the Motor Vehicle was responsible for certain items or things that can be completed online.
***NO AUDIO ON THE PIV VIDEOS BELOW***
Personal 3D Animation Project
Exploring and experimenting in 3D animation.
Student project created as part of Certificate in Animation with Maya 3D in New York University. This video is a culmination of the studies, showcasing the knowledge of the basic animation principles of squash and stretch, anticipation, staging, straight-ahead action, pose-to-pose, follow-through, overlapping action, slow in/out, secondary action, timing, and exaggeration. I even threw in a ZOLLY for good measure!
Work completed for a coworker who needed an introduction segment for his home personal movies. My first use of volume light in the 3D Studio Max application. Very fun and exciting stuff.