DRG = Decision Resources Group, this company is now called Clarivate. (URL HERE)
Trade shows are exhibitions organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
MOCKUP OF BOOTH
DRG gains revenue in part from hosting trade show conferences. At minimum DRG hosted four trade shows per year, and this material was from the LTEN industry trade show. My contribution here was the design of the components of the collateral. Base on internal stakeholder feedback and competitor feedback the design of the booth was aligned well with the business goals also the new business gained the 2017 show proved successful that DRG will continue to maintain a presence at these shows for years to come.
DRG’s yearly shows included AMT (Account Management Training), AAMT (Advanced Account Management Training) and OAMT (Oncology Account Manager Training). The current iteration of the conference may be found here (CLICK HERE).
Capabilities Brochure
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Interior Spread
Exterior Spread
Cover (Flat)
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Right Inside Spread (Flat)
